BOWTIE Go-to-Market

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”802″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”200″ constrain_group_1=”yes” bottom_padding=”200″ top_padding_tablet=”120″ constrain_group_3=”yes” bottom_padding_tablet=”120″ top_padding_phone=”90″ constrain_group_5=”yes” bottom_padding_phone=”90″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#4f0276″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]

Learn all about the Bowtie Framework & Visualise Your Go-To-Market Strategy in 90 Minutes

[/vc_column_text][vc_column_text css=”” text_direction=”default” max_width=”900″]

If you’re still looking at a traditional funnel, you’re only seeing half the picture. Revenue doesn’t stop when the deal is closed—it starts there. That’s why we’re offering this training to help you visualize the Bowtie Go-To-Market: a customer-centric blueprint for sustainable, recurring revenue.

Date: April 24th, 2025
Time: 14:00 – 15:30 CET
Live Online Training

Now only € 99,-

[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”90″ constrain_group_1=”yes” bottom_padding=”90″ top_padding_tablet=”75″ constrain_group_3=”yes” bottom_padding_tablet=”75″ top_padding_phone=”60″ constrain_group_5=”yes” bottom_padding_phone=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”radial-gradient(circle at center, rgba(79,2,118,0.3) 1%, rgb(255,255,255) 50%, rgb(255,255,255) 97%)” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” advanced_gradient_display_type=”radial” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”619″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Reserve your seat!” url=”https://book.stripe.com/8wM7sS4RI6xy7Ty9AA” margin_right=”0″ margin_left=”50″ margin_bottom=”10″][vc_column_text css=”” text_direction=”default” max_width=”900″]

If you’re serious about scaling recurring revenue, you must have a model that shows the full customer journey—before and after the deal closes. Otherwise, you’re flying blind.

The Bowtie Model go-to-market by Winning by Design and trusted by hundreds of SaaS and recurring revenue companies. We’ll show you how to bring it to life—visually, in a way your entire team can rally around.

This isn’t theory. This is operational strategy, visualized.

[/vc_column_text][vc_column_text css=”” text_direction=”default” max_width=”900″]

Key Outcome

[/vc_column_text][divider line_type=”No Line” custom_height=”20″][text-with-icon icon_type=”font_icon” icon=”icon-ok” color=”Accent-Color”]

Where you’re bleeding revenue—and how to fix it

[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-ok” color=”Accent-Color”]

How to use this model to create alignment across Marketing, Sales & CS

[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-ok” color=”Accent-Color”]

The volume, conversion, and time metrics that actually matter

[/text-with-icon][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”733″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”90″ constrain_group_1=”yes” bottom_padding=”90″ top_padding_tablet=”75″ constrain_group_3=”yes” bottom_padding_tablet=”75″ top_padding_phone=”60″ constrain_group_5=”yes” bottom_padding_phone=”60″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#4f0276″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]

Module Details

[/vc_column_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”medium_depth” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”804″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” margin_bottom=”15″ max_width_custom=”20%” margin_bottom_tablet=”8″][vc_column_text css=”” text_direction=”default”]

Duration: 90 minute interactive virtual session

[/vc_column_text][/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”medium_depth” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”dashed” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”809″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” margin_bottom=”15″ max_width_custom=”20%” margin_bottom_tablet=”8″][vc_column_text css=”” text_direction=”default”]

Format: Virtual Zoom

[/vc_column_text][/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”medium_depth” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”810″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” margin_bottom=”15″ max_width_custom=”20%” margin_bottom_tablet=”8″][vc_column_text css=”” text_direction=”default”]

Price: 99 €

[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”Reserve your spot” url=”https://book.stripe.com/8wM7sS4RI6xy7Ty9AA”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”90″ constrain_group_1=”yes” bottom_padding=”90″ top_padding_tablet=”75″ constrain_group_3=”yes” bottom_padding_tablet=”75″ top_padding_phone=”60″ constrain_group_5=”yes” bottom_padding_phone=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]

Is your business ready for AI? Take our free readiness assessment today!

[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”right” tablet_text_alignment=”center” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”Check your score here” url=”https://noteforms.com/forms/ai-readiness-scorecard-js96kl”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”90″ top_padding_tablet=”75″ top_padding_phone=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”linear-gradient(180deg, rgb(79,2,118) 0%, rgba(108,43,140,0.693) 17%, rgba(129,74,157,0.501) 32%, rgb(255,255,255) 90%)” advanced_gradient_angle=”180″ shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]

Latest Blog Posts

[/vc_column_text][divider line_type=”No Line” custom_height=”60″ custom_height_tablet=”30″][recent_posts style=”slider” category=”blog” order=”DESC” orderby=”date” image_loading=”default” blog_remove_post_date=”true” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”90″ constrain_group_1=”yes” bottom_padding=”90″ top_padding_tablet=”75″ constrain_group_3=”yes” bottom_padding_tablet=”75″ top_padding_phone=”60″ constrain_group_5=”yes” bottom_padding_phone=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”linear-gradient(0deg, rgb(79,2,118) 1%, rgba(108,43,140,0.693) 17%, rgba(129,74,157,0.501) 31%, rgb(255,255,255) 98%)” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”60″ bottom_margin_tablet=”40″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]

We partner with companies ready to leverage AI for true competitive advantage.

[/vc_column_text][/vc_column][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”692″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Do you want to discuss how the bowtie can impact your GTM strategy? book a free strategy call and our specialists will walk you through the possibilities.[/vc_column_text][vc_raw_html css=””]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZub3RlZm9ybXMuY29tJTJGZm9ybXMlMkZzdHJhdGVneS1jYWxsLXRmZWdiaiUyMiUyMG5hbWUlM0QlMjJTdHJhdGVneSUyMGNhbGwlMjIlMjBzY3JvbGxpbmclM0QlMjJubyUyMiUyMHdpZHRoJTNEJTIyNzAwcHglMjIlMjBoZWlnaHQlM0QlMjI2MDBweCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[/vc_raw_html][/vc_column][/vc_row]